I often look at companies’ vision and mission statements, and recently, I came across Honda’s philosophy, which they call the Three Joys: the Joy of Buying, the Joy of Selling, and the Joy of Creating.
I was fascinated by the simplicity of this concept, and upon reflection, it seems to be a robust litmus test for achieving product-market fit.
Joy of Buying: The Joy of Buying signifies providing products and services that exceed customers’ needs and expectations. This is typically expressed as “start with the customer experience, and the technology will fall into place.” Or Customer obsession as Amazon calls it.
Joy of Selling: If you build exciting products with sufficient differentiation, you’ll be eager to sell them. Asking ourselves, “Would I be excited to sell what I’ve built?” can push us to create better user experiences and simplify our offerings.
Joy of Creating: The Joy of Creating may only become a reality if you’re building something creative or exciting. After all, who gets excited about creating the same old boring stuff? It also underscores the importance of having innovation ,creativity and research in building industry leading products.
In a nutshell , By using the Three Joys as guiding principles, we can make more informed and holistic decisions that benefit not just the end-users but also the creators and sellers of our products driving overall success for all stakeholders.
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